One of my favorite phrases of all time is: "This isn't my first rodeo." And although you will most definitely never find me ascending a bucking bronco in a public square, I feel the sentiment still holds true here. When one has gotten back on the horse (yet again) only to be tossed around (yet again), it ultimately makes them stronger. Some might call it masochism. I call it experience.
I dove headfirst into the industry immediately after college without floaties or even plugging my nose. And although being a copywriter was my ultimate passion, I immersed myself in anything and everything available to me. I wanted to learn and experience every aspect advertising had to offer. In the most basic of terms, I wanted to be a sponge.
Two decades later, I'm (thankfully) still alive. Sure, I might have less hair and a strange devotion to Pinot Grigio, but I'm all the better for it. I'm stronger. I'm smarter. I'm a better writer. And just when I think I've done and seen it all, I'm dressing up as a nutcracker to hand deliver a presentation to a client (yes, that actually happened).
So as the experience continues to pile up in the vault I lovingly call 'What the Hell Did I Get Myself Into,' I still proudly stand on my own two feet, wipe my brow, brush the dirt off, and firmly clasp my lasso while saying, "This isn't my first rodeo." And then I get back in the ring, yet again, ready for the next round. Bring it.
Good friends can be hard to come by. Luckily, I've made it my mission to be totally spoiled in that department.
My client list spans everything from sports and entertainment, to food and tourism, to retail and cable. Hell, I've even managed to squeeze healthcare in there, too. And truth be told, I wouldn't have it any other way.
If you haven't woken up thinking about college football, brainstormed during lunch about the grand opening of a new grocery store, and then made it your mission to name a new burrito during happy hour, you truly haven't lived.
I'm a firm believer that every creative person should have a dog. Cats are for cranky, overpaid account executives and mean old ladies who wear too much perfume.
So without any further hesitation, please meet my junior writer, proofreader, creative partner, and overall personal assistant: Moses. And even though he's the one who permanently wears the black cowl, he'll always be the Robin to my Batman.
Oh, and by the way... we're kind of a package deal.
